Rebranding is critical for several reasons:

Brand Refresh: Updating your brand messaging helps you stay relevant and appeal to new markets and audiences. We can help you to modernize your image while maintaining its core identity and strategy.

Brand Merger: To grow the brand, beat the competition and gain more market share, brands may decide to acquire or merge with a competitor brand. In some cases as well, when a brand is no longer profitable, they may be acquired by a bigger and more established brand. The management of this process is critical, as it can influence the success of the merger or acquisition. We can seamlessly merge your brand under a new parent company after a merger or acquisition, maintaining your brand's integrity.

Brand Reinvention: There are many factors that affect your business reputation. Both online and off. Some are in your control; others are in the hands of others. Overcoming a crisis or negative reputation is possible through strategic brand reinvention, which we specialize in.

Our Services:

Global Rebranding: We offer a full suite of rebranding services to update your brand messaging, logo, color schemes, typography, and all branding elements to reflect your new brand identity. Our team of experts has experience working with companies worldwide and across various industries.

Application Redesign:In today's digital age, your applications are often the first point of contact with your customers. Our experienced design team can help you modernize your applications, creating user-friendly and visually appealing interfaces. We review your software's codebase and make necessary changes to align with your rebranding, including adding or removing features. Our thorough testing ensures your software functions correctly, providing a seamless user experience. This includes ensuring that your applications align with your rebranded image.

All above considering:

• • Name: On the whole, if your name still fits, your best course of action is to keep it. But if your current name is a mismatch for your company identity, it might be time to go back to the drawing board.
• • Logo: This should be simple, memorable and appropriate for your target market. It should also be adaptable for the various channels that your business uses.
• • Color palette: Your brand should have three colors: base, accent and neutral. The base color should reflect your personality. The accent color should pair visually with the base color and the neutral color acts as a background to complement and enhance the base and accent colors.
• • Typography: Like color, the fonts you choose should match your brand’s personality, while being accessible to your audience. In addition to your logo font, you should have 2-3 fonts to use as main text font, headline font and accent font to make the text stand out.
• • Imagery: The pictures and graphics you use on your site should support the core message of your brand and reflect your target market.